APA Style

Merriam, J, E., Makower, J. (1988). Trend watching : how the media create trends and how to be the first to uncover them . London- New York Toronto: AMACOM.

MLA Style

Merriam, J., E.., Makower, J.. "Trend watching : how the media create trends and how to be the first to uncover them". London- New York Toronto: AMACOM, 1988. Text.