The duping of the American voter : dishonesty and deception in presidential t…

1. The arrogance and the danger of political advertising : deception and distortion in the campaigns of Carter and Ford -- 2. The first misleading presidential campaign commercial : Ike as a TV trailblazer -- 3. The 1960 campagin : a commercial footnote -- 4. The masking of a quagmire : how Lyndon Johnson decieved the little girl and her daisy -- 5. The making of a straw man, 1964 : Barry Goldw…